Featured Articles

  • The Future of Measuring Your Audience

The Future of Measuring Your Audience

The future of measuring your audience and the impact of shifting ratings into impressions. A change that began in 2019 is continuing to impact advertisers today. It was in that year that the television industry [...]

  • Options for TV Viewing

RCG Contractor 3Q21 Media Landscape Updates

Updates and Changes to the Media Landscape During 3Q21 Here are some of the latest industry news affecting the media landscape that RCG and other advertisers are watching:   Google’s Plan to Phase Out Third-Party [...]

  • couple watching sports on their couch at home

Are Sports Right For You?

Are Your Marketing Dollars Worth Investing into Large Sporting Events? It’s August 2021. The 2020 Olympics have just ended, baseball is heating up, basketball summer league is in full swing and soon football will be [...]

  • Summer Activities and Media Habits

Homeowners and Summer Media Habits

Making Your Messaging Count with Homeowners During Summer Media Shifts It’s not too early to start thinking about feeding your lead funnel for fall. Summer can be the most challenging time to reach homeowners to [...]

  • couple watching tv on the beach

Reaching Homeowners During the Summer

Reaching Homeowners During Summer's Shifts in Media Consumption At RCG, our team members are experts on providing consistent media messaging to homeowners for the success of our home service contractor clients. In previous articles and [...]