Featured Articles
The Future of Measuring Your Audience
The future of measuring your audience and the impact of shifting ratings into impressions. A change that began in 2019 is continuing to impact advertisers today. It was in that year that the television industry [...]
RCG Contractor 3Q21 Media Landscape Updates
Updates and Changes to the Media Landscape During 3Q21 Here are some of the latest industry news affecting the media landscape that RCG and other advertisers are watching: Google’s Plan to Phase Out Third-Party [...]
Are Sports Right For You?
Are Your Marketing Dollars Worth Investing into Large Sporting Events? It’s August 2021. The 2020 Olympics have just ended, baseball is heating up, basketball summer league is in full swing and soon football will be [...]
3 Tips For Making Marketing Partner Changes Mid-Year
Learn 3 Tips That Can Help You Navigate Partner Changes Without Slowing Your Lead Generation The grass sometimes seems greener on the other side of the fence, doesn’t it? This old adage might ring especially [...]
Homeowners and Summer Media Habits
Making Your Messaging Count with Homeowners During Summer Media Shifts It’s not too early to start thinking about feeding your lead funnel for fall. Summer can be the most challenging time to reach homeowners to [...]
Reaching Homeowners During the Summer
Reaching Homeowners During Summer's Shifts in Media Consumption At RCG, our team members are experts on providing consistent media messaging to homeowners for the success of our home service contractor clients. In previous articles and [...]