Client: Concrete & Crawl Space Repair Specialists
Location: Northern Florida
Target Market: Jacksonville
As a first-year client with RCG Contractor Marketing, RCG provided a “deep dive” evaluation of the marketing spends across all vendors within the target market. RCG presented a new strategy and recommendation for the client to consolidate marketing dollars into a one-medium campaign to maximize reach where the greatest potential of quality audience conversions could be found.
Focus strategy to increase qualified call-in leads without losing the recall message established by spends with former vendors. Reinvest ROI revenue into additional markets to continue cycle of growth.
Consolidate marketing dollars to one concentrated media type.
Align the invested spends in key programming with high homeowner demographics.
Create a consistent schedule across a monthly, quarterly and one-year period.