There are so many elements to digital marketing these days, where do you begin? RCG Contractor Marketing recommends digital strategy that begins with these three critical items:
A “Two-Way” Website
Many people look at their website as a way for them to “push out” information, but the better way to look at it is a way for your potential homeowners to contact you. Your website has to offer one or more contact forms, it should offer paths to any social media channels you use and, most importantly, it should be mobile phone and tablet friendly.
Search Engine Basics
SEO makes it easier for search engines to index your site for terms that homeowners are searching on platforms like Google. Local SEO makes sure that your listings in local directories are up to date and accurate. And an SEM budget helps you have a presence when homeowners search the most popular terms in your business category. Your investment in each of these categories can range from “entry level” to “scorched earth”, but regardless of how much you spend, your business will benefit from addressing all of them even at a minimal level.
It’s easy to become intrigued by new digital tactics or the “bells and whistles” that digital channels are constantly adding. As with any endeavor, it’s important to make sure you’re doing the “fundamentals” well, and then try new things as budget allows. Sticking to a plan and avoiding “shiny object syndrome” will not only help you save money, but it will help you identify the things that truly work in generating good leads … and not just generate a temporary flash of web traffic.
No matter where you currently are in each of these three basic digital areas, the digital experts at RCG Contractor Marketing can help you plan your next steps and raise you to the next level of lead generation.