Your website and search marketing are critical to turning potential customers into hot leads. Digital works best when people search for you by name (familiarity established by the broad market campaigns described above) … but it’s important to use search engine strategies make sure your online presence doesn’t get buried.
Your website is the new telephone
Many leads still come in by telephone, but consumers are continuing to use online contact forms like they used to use the telephone. That means your website should pay off the expectations you’ve established in other advertising and put a way to get in touch with you right up front. And since many homeowners use their mobile phone to find you, it’s critical that your site displays well on a mobile phone with your contact form and phone number prominent.