RCG Branding Services

RCG Defines and Amplifies Brands

RCG Defines and Amplifies Brands

A well-defined brand helps consumers sort out how they feel about you and helps them decide if you’re the kind of company they should do business with. Homeowners who identify strongly with brand will often rationalize choosing you over the competition, even despite factors like higher price, longer wait or less selection.

RCG can help you define your brand and provide guidance on how to use it consistently throughout your organization. This includes graphic identity product branding, company rebranding and repairing “damaged” brands.

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marketing team selecting branding colors

New Logo

New Logo

Think of the visual design and logo for your company as the “packaging” where customers keep all of their feelings about your company. The very best logos tell consumers a little about what’s in the package using colors, typography and professional design that suggests the nature of the company’s business and what individuals can expect from a customer relationship.

Ready to learn more? Contact us!

New Name

New Name

Creating and modifying company and product names is an integral part of branding. The professionals at RCG have created a wide variety of names that combine practical considerations with aesthetic appeal and emotional resonance.

It’s important to remember, homeowners will form brand opinions regardless of deliberate action from you. Every touchpoint with a customer can influence and shape brand impressions.

Don’t let branding just “happen” to you, RCG can help you make sure homeowners know and love you for all the right reasons.

Contact us to learn more about making your brand a powerful competitive advantage.

Contact us!
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