What do contractors need to know about building their CRM? […]
Keep Your Business Growing During the Seasonal Slowdown For contractors […]
Using SEO to Organically Grow Your Online Leads Previous RCG […]
Finding the Balance Between Your Message and Your Budget Which […]
OTT’s Evolution and New Ideas for Effective OTT Media Placement […]
Over the course of 24 months, RCG Contractor Marketing helped expand the overall services footprint and branding outreach of our client in Western Michigan. In order to grow their existing service area, strategies included streamlining creative, eliminating tracking inefficiencies, and optimizing media across their existing DMA’s (Designated Market Area). As a result, RCG helped total leads grow by 32% with only a corresponding 14% increase in investment. Subsequently the client’s growth allowed them to expand into 4th market DMA.