Making Your Messaging Count with Homeowners During Summer Media Shifts […]
Over the course of 24 months, RCG Contractor Marketing helped expand the overall services footprint and branding outreach of our client in Western Michigan. In order to grow their existing service area, strategies included streamlining creative, eliminating tracking inefficiencies, and optimizing media across their existing DMA’s (Designated Market Area). As a result, RCG helped total leads grow by 32% with only a corresponding 14% increase in investment. Subsequently the client’s growth allowed them to expand into 4th market DMA.
Radio… No one listens to it anymore, right? Wrong! Online […]