Determining the initial scope and scale of a campaign is the first step to completing it successfully. Your RCG team has the experience to ask the right questions and anticipate the challenges and opportunities inherent in any project.
We can analyze competitor activities, measure audiences and plan for economies of scale to help you determine an appropriate budget. Or we can work within a fixed budget you establish and help you optimize it for the best impact.
For multi-month campaigns, your RCG team will create a detailed digital flowchart with all of the relevant elements so, at a glance, you can review timing, budget allocations, media weights and more.