Featured Articles
Running Targeted Advertising
Using Targeted Platforms to Find Your Ideal Customer Choosing the right type of ad platform can be challenging. Especially when it comes to figuring out where to focus your media budget and finding the right [...]
Why It’s Important to Do Testimonials
How Testimonials Can Grow Your Organic Leads We have all been there before. We called a contractor to come look at a small issue at the house. The initial phone call is casual, they might [...]
SEO Musts for Contractors
Using SEO to Organically Grow Your Online Leads Previous RCG Contractor blogs have covered several basic guidelines about gaining website traction through Search Engine Marketing (SEM). But what about Search Engine Optimization (SEO)? Why is [...]
Don’t Spread Your Marketing Dollars Too Thin
Finding the Balance Between Your Message and Your Budget Which marketing channels align with your company? And how many of those channels should you use to maximize your company’s message? It’s a tricky equation to [...]
New Ideas for Effective OTT
OTT's Evolution and New Ideas for Effective OTT Media Placement The OTT (Over the Top) space has gone through a continuous state of change from the moment cable subscribers began cutting the cord years [...]
Ideas for Keeping Leads Warm
Ideas for Keeping Leads Warm - Managing Your Lead Bank Every successful sales and marketing organization understands that lead management is just as important as getting a lead in the first place. How you [...]
