• fish swimming in a bowl
    Finding Market Exclusivity

    Is Your Marketing Partnership Exclusive? Using Exclusivity Opportunities to Make […]

  • Preparing for a Cookieless Future in Digital Advertising
    Preparing for a Cookieless Future

    What Does a Cookieless Future Look Like for Digital Advertisers. […]

  • Finding Targeted Audiences
    Running Targeted Advertising

    Using Targeted Platforms to Find Your Ideal Customer Choosing the […]

  • Advertising in Western Michigan
    Case Study: Western Michigan

    Over the course of 24 months, RCG Contractor Marketing helped expand the overall services footprint and branding outreach of our client in Western Michigan. In order to grow their existing service area, strategies included streamlining creative, eliminating tracking inefficiencies, and optimizing media across their existing DMA’s (Designated Market Area). As a result, RCG helped total leads grow by 32% with only a corresponding 14% increase in investment. Subsequently the client’s growth allowed them to expand into 4th market DMA.

  • What is it about TV Advertising that Scares You
    What Scares You About TV Advertising?

    Television advertising is the #1 reach medium and a great […]

  • Contractor Advertising in Florida
    Case Study: Jacksonville

    As a first-year client with RCG Contractor Marketing, RCG provided a “deep dive” evaluation of the marketing spends across all vendors within the target market. RCG presented a new strategy and recommendation for the client to consolidate marketing dollars into a one-medium campaign to maximize reach where the greatest potential of quality audience conversions could be found.